New Zealand Exporters Show Resilience Despite Record Trading Pressures
Summary
New Zealand exporters are recording growth despite worsening freight costs, tariff uncertainty and geopolitical risks. The latest ExportNZ DHL Export Barometer found that 45 percent increased exports over the past year and 57 percent expect further growth. Businesses are responding by investing in technology, improving processes and pursuing opportunities across Southeast Asia, India and the Middle East.
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New Zealand exporters are continuing to grow overseas sales despite facing what BusinessNZ describes as the toughest trading conditions on record, according to the latest ExportNZ DHL Export Barometer released on July 15.
The survey found that 45 percent of exporters increased their exports during the past 12 months, while 57 percent expect further growth over the coming year. The results point to continued confidence among many New Zealand businesses, even as international transport costs, tariff uncertainty and geopolitical tensions weigh more heavily on trading decisions.
BusinessNZ Chief Executive Katherine Rich said the findings demonstrated the flexibility of New Zealand exporters and the importance of maintaining support for companies operating in international markets. Although the overall outlook has weakened compared with the previous year, exporters are continuing to adapt their strategies rather than retreat from global trade.
The report identified worsening conditions across every measured barrier to exporting. Higher freight and logistics costs are increasing pressure on margins, while uncertainty over tariffs is making it more difficult for businesses to plan pricing, investment and market expansion. Geopolitical instability has added another layer of risk for companies managing international supply chains and customer relationships.
Despite these challenges, exporters are pursuing practical responses. Many are investing in new technologies, improving internal business processes and seeking growth in markets across Southeast Asia, India and the Middle East. The report suggests that New Zealand’s expanding network of free-trade agreements is helping businesses identify alternatives and reduce their reliance on individual markets.
This diversification is increasingly important for smaller exporters, which often have less capacity to absorb sudden increases in freight, compliance or tariff costs. Expanding into new markets can create opportunities, but it also requires investment in market research, regulatory knowledge, distribution networks and customer development.
The findings reinforce the role of trade promotion and market-access policy in supporting New Zealand’s export sector. BusinessNZ said continued government assistance would help companies capitalise on new opportunities, particularly as exporters face a more fragmented and unpredictable global environment.
For New Zealand businesses, the survey presents a mixed but constructive picture. Export growth remains achievable, but companies are operating with less certainty and higher costs than a year ago. Their continued expansion suggests that adaptability, market diversification and access to international support will remain central to the performance of the country’s trade sector over the next 12 months.